MixxMobb Radio 16
Hosted by Jurrarri & Dj Smacksilly
Previous Jurrarri Mixtapes
MixxMobb.com Featured Artist: Jurrarri
It has been shortly over a year since Jurrarri made an ambitious decision to rap professionally – but once his direction was clear, Ju let nothing slow his momentum. After moving to Atlanta from Montgomery, AL, Jurrarri met D4L’s Fabo and Shawty Lo, and eventually found a home at D4L Records while establishing his own company Ju Records. Being around other rappers inspired Ju to learn the craft, although he was reluctant at first. “I wanted to make some quick money and live a better life,” he explains his motivation. “Lo was like, ‘I wasn’t a rapper, so just try it, get in the booth and see what comes out.’”
With encouragement, Ju recorded numerous songs and released several projects, preparing him for the next level in his entertainment career. “Music is just the beginning,” he says enthusiastically. “I want to act in movies, be a comedian and be on talk shows.” In the meantime, Ju is amplifying his buzz via viral videos, mixtape promotions, collaborations, and working on his first street album.
His efforts to date have been widely successful, earning him a prominent name in the underground music scene. But Ju’s music wasn’t a hit with listeners at first. His debut mixtape, Mr. 2K Swag hosted by DJ Swamp Izzo, was met with harsh criticism. “People actually hated it and said I couldn’t rap,” he remembers. “But it’s cool, I kept on pushin’ and now they respect me.”
After putting out more mixtapes like Ju Ferrari and the Jurrarri the Kid series, hosting DJ tapes, and appearing on countless tracklistings, Ju now has fans anticipating new releases. Songs like “Trapp Spot” featuring Supastar CJ, “Pullin Over” featuring Waka Flocka, “Do It Do It,” “I’m Racin,” “Blow Money” featuring Shawty Lo, and “Nino Brown” featuring Stuntman have defined Ju as one-to-watch. “I’m not trying to be the best rapper or make the best lyrics,” he says. “I’m just trying to make good music.”
Influenced by the Cash Money and No Limit era, as well as epic rappers like Tupac, Ju keeps a well-rounded catalog of music. “I make hip hop, I make gangster music, and I also make love songs for the females. It’s all me.”
Through blogs and social networking sites, Ju maintains a constant connection with his supporters, but the streets have also embraced him. Numbers don’t lie and Jurrarri’s product distribution is impressive. His last tape, Jurrarri the Kid Pt. 4, flooded the streets with over 30,000 copies and 10,000 of his documentary DVD were released. To add the campaign, hundreds of posters and 5,000 demo copies were also circulated.
Ju also hits the road and performs. Touring with Shawty Lo and attending top industry events like BET Awards and Spring Bling, Dirty Awards, OZONE Awards, and many more, have been inspiring moments for Ju, who regularly headlines his own shows as well. When his travels bring him back to Montgomery, Ju says, “It’s like I’m a big star, like TI or something. I get a whole lot of love. That’s why I work hard every day.”
Hard work has taken Ju a long way. With several mixtapes in the works, along with a new Raw Report DVD, Jurrarri continues to develop his sound, and gain more followers. He’s employing all he has learned in order to reach greatness. “If I want something, I always strive for the best,” he says. “I go hard and I won’t stop until I get it.”